Tseng-Ping Chiu (Matt Chiu)
Ph.D in Design Science
Assistant Professor
Strategic Design Group
National Cheng Kung University｜Industrial Design Department
Email: mattchiu@gs.ncku.edu.tw
Tel: +886-6-2757575 ext. 54325
Address: No. 1, University Rd., Tainan City 70101, Taiwan
Professional info
I have a strong background in Industrial Design｜Product Design. Now I'm an assistant professor at National Cheng Kung University, Industrial Design Department, Strategic Design Group. My research specialty focus on Cross-Cultural in Design, Consumer Behavior, Visual Cognition, Social Psychology, Emotional Design, User Experience, and Kansei Design (Affective Engineering)
Education
University of Michigan, Ph.D. Design Science Program,
Department of Integrative System and Design, Ann Arbor, Michigan, U.S.A
Ph.D Candidate / 2014-present
Concentration: Product Aesthetic, Product Design, Consumer Behavior, and Cultural Psychology
Dissertation Topic: Cross-Cultural Differences in Aesthetic Judgments of Product:
The Role of Cognitive Styles
Advisors: Dr. Shinobu Kitayama & Dr. Carolyn Yoon
Research Focus
Human-Centered Design
Human Factor
Social Psychology
Design Cognition
Emotional Design
KANSEI Design
Affective Engineering
User Experience
2010 - present
2010 - present
National Cheng Kung University, Industrial Design Department, Taiwan
Master of Science / 2008-2010
Concentration: Kansei Engineering, Emotional Design, Product Design
Thesis: The Study of Emotion between Scents and Representational Character of Product Design
Advisor: Dr. Chun-Heng Ho
National Kaohsiung Normal University, Industrial Design Department, Taiwan
Bachelor of Design / 2003-2007
Industry experience
Product Designer
Experience Design Center, COMPAL Electronics INC, Taipei, Taiwan
2010 - 2011
-
Designed notebook shape, user’s experience design, product design.
-
Built 3D model and conduct conceptual product into the engineering phase.
-
Managed mass production procedure.
-
Proposed conceptual design, future trend analysis to cooperative client. (DELL & ASUS)
Design Skills
IDEA Sketches
Illustrator
Photoshop
Corel DRAW
Pro/ENGINEER
Solidworks
Keyshot
Cinema 4D
Statistical Analysis / SPSS / R
Intern Designer
Tokyo Design Center, Tokyo, Japan
Jan - Mar, 2010
-
Designed furniture and conducted marketing research in the design studio.
-
Administered industry cooperative education project at Tsukuba University.
-
Assessed advertisement company marketing research and proposed commercial idea.
-
Translated Eco-design material and established these resources to the data system.
Teaching experience
Graduate Student Instructor
University of Michigan, Department of Psychology, Ann Arbor, MI, U.S.A
Sep 2017 - Present
Course: Entrepreneurial Creativity
-
Led student teams project including ideation, problem-solving, prototyping making, and exhibition.
-
Taught course lectures including creative thinking, design research methods, and survey methods.
-
Evaluated team projects including advise design direction and facilitate team discussion.
Research Skills
Survey Design: Qualtrics
Experimental Design
Data Analysis
Qualitative Methods
Quantitative Methods: SPSS / R
Data Visualization
Presentation Skill
Human Factors Analysis
User Interview
Instructor
National Kaohsiung Normal University, Industrial Design Department, Taiwan
Sep 2013 - Jun 2014
Course: Socailly Engaged Design
-
Taught courses including design thinking, marketing management, and Corporate Identity Design.
-
Led student team to redesign local commodity to revive the local creative industry.
-
Cooperated with local practitioners and students to reconstruct local design industry.
Course: Fundamental Design
-
Taught courses including design principle, aesthetic principle, design history, and graphic design.
-
Led student team to execute basic design practices including 2D practices (dot, line, and surface), 3D practices (clay, paperboard, and PU), and modeling making
-
Exhibited for the big show of lighting project.
Grants & Awards
The Grants of Government Scholarship for Overseas Study, Jan 2013
Specialized discipline: Industrial Design
Organization: Ministry of Education, Taiwan (3 years full-amount grant)
Ministry of Education Internship Overseas Fellowship, Jan 2011
Prize: Excellent Grant Awards
Entry: Intern Design in Tokyo Design Center, Japan.
Southern Taiwan Innovative Design Exhibition, May 2007
Prize: Honorable Mention
Entry: LIVE Show / Furniture Design
GIGABYTE G-Design Campaign, Feb 2006
Prize: Copper Prize
Entry: Hope of Delight / Electronic prenatal education product
Publication
-
Chiu, T.-P., Kitayama S., Yoon C., Seifert C. (2017). Cultural Differences in Aesthetic Preference: Does Product-to-Context Match Matter? Paper presented at Conference of International Association of Societies of Design Research, 2017, Cincinnati, OH, USA. 《Full Paper》
-
Chiu, T.-P., Kitayama S., Yoon C. (2017). Cross-Cultural Differences in Aesthetic Judgments of Products: The Role of Cognitive Styles. Poster presented at Conference of Association of Consumer Research, 2017, San Deigo, CA, USA. 《Poster》
-
Chiu, T.-P., Kitayama S., Yoon C. (2017). Culture and Aesthetic Judgment: Are Asians More Tolerant of Object-Context Mismatch? Poster presented at 2017 Convention of Society for Personality and Social Psychology, 2017, San Antonio, TX, USA. 《Poster》
-
Chiu, T.-P., & Ho, C.-H. (2013). The Study of Emotional Responses when Applying Scents to Products. Paper presented at Conference of 5th International Congress of International Association of Societies of Design Research, 2013, Tokyo, Japan. 《Full Paper》
-
Chiu, T.-P., & Ho, C.-H. (2011). The Study of Emotion between Scents and Representational Character of Product Design. Paper presented at Conference of Taiwan Institute of Kansei, 2011, Taichung, Taiwan. 《Full Paper》
-
Chiu, T.-P., Ma, M.-Y. (2010). The Research of the Allure Factors of the Travel Around Taiwan Island Via Bicycle Prefer. Paper presented at The International Conference on Kansei Engineering and Emotion Research 2010, Paris.
-
Chiu, T.-P., & Ho, C.-H. (2009). How Different Lifestyle People Sense Landmarks in Wayfinding Task. Paper presented at The International Conference on Kansei Engineering and Emotion Research 2009, Osaka, Japan. 《Full Paper》
-
Chiu, T.-P., & Ho, C.-H. (2009). Landmark Representing in Map v.s User's Mental Map: How Much Map Detail In Landmark Is Necessary to Support Wayfinding. Paper presented at the 5th International Conference on Planning and Design, Tainan, Taiwan. 《Full Paper》